Your shopping feed file expires after 30 days unless refreshed or updated.
- True
- False
Explanation: In the context of Microsoft Advertising Shopping certification, it is essential to understand the importance of keeping your shopping feed file up to date to ensure that your product listings remain active and accurate. The statement that ‘Your shopping feed file expires after 30 days unless refreshed or updated’ is True. This requirement is critical because it ensures that the product data remains current and reflective of the actual inventory available. If the shopping feed is not refreshed or updated within this 30-day period, the product listings will expire, leading to the products no longer being displayed in shopping ads. This expiration policy helps maintain the integrity and accuracy of the product information presented to potential customers. It prevents outdated or incorrect data from causing issues such as showing out-of-stock items or incorrect prices, which can lead to poor customer experiences and potential loss of trust in the advertiser’s brand. Regularly updating the shopping feed not only keeps the product information accurate but also allows advertisers to take advantage of any changes in their inventory, pricing, or promotional offers, ensuring that their ads are always competitive and appealing. Additionally, the 30-day refresh requirement encourages advertisers to stay engaged with their feed management processes, fostering a habit of regularly reviewing and optimizing their product listings for better performance in shopping campaigns. In summary, acknowledging that the shopping feed file expires after 30 days unless refreshed or updated is crucial for maintaining the visibility and accuracy of your product ads in Microsoft Advertising. This practice supports a dynamic and reliable advertising ecosystem, ultimately benefiting both advertisers and consumers by providing the most up-to-date and relevant product information.