Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?
Select all that apply.
- An online cat products store.
- An adult online retailer.
- An offline only apparel retailer.
- An online hair products retailer.
Explanation: The correct answer is An offline only apparel retailer. Microsoft Shopping Campaigns are designed to showcase products from online stores to users across the Microsoft Search Network. Advertisers who exclusively operate offline or do not have an online presence would not be eligible to use Microsoft Shopping Campaigns. In contrast, online retailers, such as the online cat products store and the online hair products retailer, are eligible to leverage Microsoft Shopping Campaigns to promote their products to potential customers searching for related items online. However, an adult online retailer may also be ineligible to use Microsoft Shopping Campaigns due to the platform’s policies and restrictions on advertising adult-oriented products or content. Therefore, understanding the eligibility criteria for Microsoft Shopping Campaigns is essential for advertisers to determine their suitability and compliance with Microsoft Advertising policies before launching their campaigns.