What does the non-targeted report in ‘store issues’ tell you?
Select one option.
- How many offers are not targeted with filters in a campaign.
- How many offers are targeted with filters in a campaign.
- How many offers are targeted with bids in a campaign.
- How many offers are not targeted with bids in a campaign.
Explanation: The correct answer is How many offers are not targeted with bids in a campaign. In the context of Microsoft Advertising Shopping, the non-targeted report in ‘store issues’ provides insights into the number of product offers within a campaign that are not being actively targeted with bids. This report is instrumental in identifying any gaps or discrepancies in bid targeting, allowing advertisers to ensure comprehensive coverage of their product inventory and optimize bidding strategies accordingly. By analyzing the non-targeted report, advertisers can pinpoint specific product offers that may be overlooked or underrepresented in their campaign targeting, enabling them to adjust bids or apply targeting criteria to maximize visibility and performance. This proactive approach helps advertisers address potential missed opportunities and improve the overall effectiveness of their Microsoft Advertising Shopping campaigns by ensuring that all relevant product offers are appropriately targeted and bid upon. Therefore, the non-targeted report plays a crucial role in campaign optimization and strategy refinement within the Microsoft Advertising ecosystem.