What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns’ feeds?
Select all that apply.
- Pulls up-to-date product information from your website.
- Prohibits running ads for out-of-stock items.
- Allows you to keep running your ads for out of stock items.
Explanation: Opting-in to automatic item updates in your Microsoft Shopping Campaigns’ feeds provides significant advantages, particularly the two highlighted benefits. Firstly, this feature prohibits running ads for out-of-stock items, which is crucial for maintaining a positive customer experience. When customers click on an ad, only to find the product is unavailable, it leads to frustration and can damage your brand’s reputation. By automatically excluding out-of-stock items, you ensure that your ads reflect the actual inventory, thereby enhancing customer satisfaction and trust. Secondly, the system pulls up-to-date product information from your website, ensuring that your ads always display the most current information regarding price, availability, and product details. This synchronization minimizes the risk of discrepancies between your website and your ads, which is essential for maintaining credibility and avoiding potential customer dissatisfaction. The automatic updates streamline the management of your product feed, reducing the manual effort required to keep the data accurate and up-to-date. This is especially beneficial for large inventories, where frequent changes in stock levels and prices can make manual updates impractical. By leveraging these automatic updates, advertisers can ensure a seamless and efficient advertising process, leading to better performance of their Shopping Campaigns and a higher return on investment.