Julian has been hired as a consultant by Contoso Kitchens to help run PromoteIQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?
- Onsite
- Offsite
Explanation: The correct answer is Onsite. Onsite advertising refers to promotional activities conducted directly on the retailer’s website or platform where the products are sold. In this scenario, Julian’s recommendation to run a banner ad for Contoso Kitchens’ newest product on a home appliance store site falls under the category of onsite advertising. By leveraging PromoteIQ ads, Contoso Kitchens can strategically position their banner ad within the context of relevant product categories on the retailer’s website, targeting potential customers who are actively browsing for home appliances. Onsite advertising offers several advantages, including the ability to reach a highly targeted audience already engaged in product discovery and purchase consideration. It also facilitates seamless integration with the shopping experience, providing users with relevant product recommendations that align with their interests and needs. Overall, running a banner ad for Contoso Kitchens’ newest product on a home appliance store site via PromoteIQ represents an effective onsite advertising strategy designed to drive visibility, engagement, and ultimately, sales conversion within the retailer’s digital ecosystem.