Which of the following is not considered in calculating quality score?
- Ad relevance
- Landing page experience
- Bid
- Expected click-through rate
Explanation: In calculating quality score, bid is not considered. Quality score is a metric used by search engines like Google to evaluate the relevance and quality of an ad in relation to the user’s search query. It consists of multiple factors, including expected click-through rate, ad relevance, and landing page experience. Expected click-through rate assesses the likelihood that an ad will be clicked on based on historical performance data, ad relevance evaluates how closely the ad matches the user’s search intent, and landing page experience measures the quality and relevance of the webpage that the ad leads to. These factors collectively influence the quality score assigned to an ad, which in turn impacts its ad rank and cost-per-click. However, bid, which refers to the amount an advertiser is willing to pay for a click on their ad, is not directly factored into the quality score calculation. While bid plays a role in determining ad position and competitiveness in ad auctions, it is separate from the quality score evaluation process. Therefore, bid is not considered in calculating quality score, making it the correct answer in this context.