What an advertiser defines as a sale – could be a sign up or a purchase is known as: By vmartinez What an advertiser defines as a sale – could be a sign up or a purchase is known as: Impression Click CTR Conversion Related content Related questions:An advertiser has an awareness campaign and wants to…Dreyfus is an advertiser looking to drive purchase…An advertiser wants a solution to drive more…An advertiser is launching its first campaign on…