Norman’s Hardware wants to remarket to people who have visited Normanshardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a remarketing list. At what point will Microsoft Advertising add a site visitor to their remarketing list?
- When a user sees their ad.
- When a user lands on the advertiser’s site who has not clicked on their ad.
- When a user searches for ‘Norman’s Hardware’.
- When a user lands on the advertiser’s site after clicking on their ad.
Explanation: Microsoft Advertising will add a site visitor to Norman’s Hardware remarketing list when a user lands on the advertiser’s site after clicking on their ad and when a user lands on the advertiser’s site who has not clicked on their ad. These are the two key moments when a user’s interaction with the website triggers the addition to the remarketing list. When a user clicks on Norman’s Hardware ad and subsequently lands on their website, it indicates active engagement with the ad and interest in the products or services offered, making them a valuable candidate for remarketing efforts. Additionally, when a user lands on the advertiser’s site without clicking on their ad, it suggests either brand familiarity or organic discovery, both of which are indicative of potential interest in Norman’s Hardware offerings, warranting inclusion in the remarketing list for future targeted advertising. Conversely, merely seeing the ad or searching for ‘Norman’s Hardware’ without visiting the site does not provide sufficient engagement or intent to warrant inclusion in the remarketing list. Therefore, Microsoft Advertising will add a site visitor to Norman’s Hardware remarketing list when a user lands on the site after clicking on their ad and when a user lands on the site who has not clicked on their ad.