Kat’s Clothes online store has a remarketing list of site visitors applied to a campaign. They want their ads to appear to all potential customers, but apply a positive bid adjustment for customers on the remarketing list. Which targeting options should they choose?
- Bid only
- Target and bid
Explanation: Kat’s Clothes online store should choose the target and bid option to achieve their advertising goal effectively. By selecting this option, they can ensure that their ads are specifically targeted to individuals on the remarketing list while also reaching potential customers who are not yet familiar with their brand. Applying a positive bid adjustment for customers on the remarketing list allows Kat’s Clothes to prioritize these valuable audience segments by increasing their bids to ensure higher ad visibility and competitiveness in ad auctions. This strategy enables them to tailor their advertising approach based on the behavior of site visitors, maximizing the likelihood of re-engaging with previous visitors while still reaching out to new potential customers. Conversely, opting for the “bid only” option would not provide the granularity needed to target both audiences effectively; it would only allow for bid adjustments without the ability to specifically target the remarketing list, potentially resulting in missed opportunities to reconnect with interested users and capture new ones. Therefore, the “target and bid” option is the most appropriate choice for Kat’s Clothes to optimize their campaign performance by effectively leveraging their remarketing list while still reaching a broader audience.