Which of the following are true for UET?
Select all that apply.
- You should add UET to all website pages.
- UET is not recommended when extending search campaigns to Audience Ads.
- You should add conversion goals to optimize the effectiveness of UET.
- UET stands for Universal Event Tracking.
Explanation: To maximize tracking and gather comprehensive data on user interactions, it is crucial to add Universal Event Tracking (UET) to all website pages, as indicated by the correct answer option. This ensures that no valuable insights are missed and enables a thorough analysis of user behavior across the entire website. Additionally, UET is not recommended when extending search campaigns to Audience Ads, as stated in the correct option. This is because Audience Ads typically focus on retargeting or reaching specific audiences, and UET might not align with the objectives or tracking mechanisms optimized for these types of campaigns. Furthermore, while it’s beneficial to add conversion goals to optimize the effectiveness of UET, this statement is not explicitly true for all scenarios; it’s more of a recommendation for enhancing tracking accuracy and campaign performance rather than a mandatory requirement. Thus, the statement regarding adding conversion goals is not selected as a correct option. Overall, the two correct statements accurately reflect best practices and considerations for implementing UET effectively across digital advertising campaigns, emphasizing its universal tracking capability and limitations when extending to specific ad formats.