Which of the following are image requirements when creating an Audience Ad campaign?
Select all that apply.
- Animated GIFs must be supplied
- High resolution
- PNG file type
- Text must be embedded in the images you supply
Explanation: The selected image requirements when creating an Audience Ad campaign are PNG file type and High resolution. These options are correct because they outline essential specifications for images used in Audience Ad campaigns within the Microsoft Advertising platform. Adhering to the PNG file type ensures compatibility and optimal display quality across various devices and platforms, allowing advertisers to deliver visually appealing ads that effectively capture audience attention. Additionally, requiring high-resolution images ensures that ad creatives maintain clarity and visual fidelity, enhancing the overall user experience and engagement with the ad content. Conversely, the statements that animated GIFs must be supplied and that text must be embedded in the images are incorrect, as Microsoft Advertising does not mandate the use of animated GIFs for Audience Ad campaigns, and text overlays can be added separately within the ad creative using the platform’s ad editor tools. Therefore, understanding the image requirements for Audience Ad campaigns, including file type and resolution, is essential for advertisers to create impactful and visually compelling ad experiences that resonate with their target audience and drive campaign success within the Microsoft Advertising Native & Display context.