Which of the following are best practices for tagging your website to prepare for multi-channel management?
Select all that apply.
- Ensure the UET tag is implemented on all pages on your website
- Ensure conversion goals are in place and up to date
- Implement UET
- Do not implement look back windows
Explanation: Ensuring the UET tag is implemented on all pages on your website and ensuring conversion goals are in place and up to date are both critical best practices for tagging your website to prepare for multi-channel management. The UET (Universal Event Tracking) tag is fundamental for tracking user interactions across various channels accurately. By implementing this tag on all website pages, you ensure comprehensive data collection, which is essential for analyzing user behavior and optimizing ad campaigns effectively. Additionally, having conversion goals in place and keeping them up to date is essential for tracking and measuring the success of your advertising efforts across multiple channels. It allows you to gauge the performance of your campaigns accurately and make informed decisions about where to allocate your advertising budget. Therefore, options A and B are the correct choices for optimizing website tagging for multi-channel management, as they ensure accurate tracking of user interactions and enable effective measurement of campaign success.