Which buying models are used in the Microsoft Audience Network?
Select all that apply.
- Cost per acquisition
- Cost per click
- Cost per view (Video)
- Cost per thousand impressions
Explanation: The correct answer options are ‘Cost per view (video),’ ‘Cost per click,’ and ‘Cost per thousand impressions.’ These buying models are utilized in the Microsoft Audience Network to accommodate different advertiser objectives and preferences. Cost per view (video) allows advertisers to pay when their video ad is viewed by a user, typically after a specified duration or when the user interacts with the ad in some way. This model is commonly used for video advertising campaigns to ensure that advertisers only pay when their video content is actually seen by the target audience. Cost per click (CPC) is another prevalent buying model that charges advertisers based on the number of clicks received on their ads. With CPC, advertisers pay only when users click on their ads, making it a performance-driven pricing model that aligns with specific campaign goals such as driving website traffic or generating leads. Additionally, Cost per thousand impressions (CPM) charges advertisers based on the number of impressions their ads receive, typically calculated per one thousand impressions. This model is suitable for advertisers looking to maximize brand exposure and reach a broad audience with their ad messaging. By offering multiple buying models, the Microsoft Audience Network accommodates diverse advertiser needs and objectives, allowing advertisers to choose the pricing model that best aligns with their campaign goals and budget allocation preferences. Therefore, the selected answer options accurately identify the buying models available in the Microsoft Audience Network, highlighting its flexibility in catering to advertisers across different industries and verticals with varying advertising objectives.