What is optional when setting your bid and budget when creating an audience ad campaign?
Select one option.
- Providing ad copy.
- Selecting ad schedule if wanting to show ads on certain days or times of day.
- Providing at least one image.
- Setting a default bid.
Explanation: The correct answer is Selecting ad schedule if wanting to show ads on certain days or times of day. When setting up a bid and budget for an Audience Ad campaign on the Microsoft Advertising platform, selecting an ad schedule is optional if you want to show ads on specific days or times of the day. Ad scheduling allows advertisers to control when their ads are displayed, enabling them to target their audience more effectively based on factors such as peak traffic times, customer behavior patterns, or promotional events. However, if advertisers prefer to run their ads continuously without any specific time restrictions, they can choose not to select an ad schedule, making it an optional step in the campaign setup process. Providing at least one image, providing ad copy, and setting a default bid are essential components of setting up an Audience Ad campaign, as they directly impact the ad’s appearance, messaging, and bidding strategy. Images and ad copy are necessary for creating compelling and engaging ads that resonate with the target audience, while setting a default bid helps determine how much advertisers are willing to pay for each interaction with their ads. Therefore, understanding the optional and mandatory elements when setting up bid and budget for an Audience Ad campaign is essential for advertisers to effectively manage their campaigns and achieve their advertising goals on the Microsoft Advertising Native & Display platform.