What is a difference between audience marketing and search marketing?
Select one option.
- Audience marketing tells Microsoft Advertising what kind of people you want to see your ads.
- With audience ads, you decide which keywords you want you ads to appear for.
- Search marketing uses a CPM (Cost per mille) model.
Explanation: The key difference between audience marketing and search marketing lies in their approach to targeting and reaching potential customers. While search marketing predominantly revolves around bidding on specific keywords and placing ads based on search queries, audience marketing, as highlighted in the correct option, focuses on informing Microsoft Advertising about the specific demographic or behavioral characteristics of the audience that advertisers want to target. Audience marketing allows advertisers to define their target audience based on various parameters such as demographics, interests, behaviors, and previous interactions with their brand or website. This targeting approach enables advertisers to tailor their ads to specific audience segments, ensuring that their messaging resonates with the right people at the right time. In contrast, search marketing primarily relies on keyword targeting to match ads with user search queries, without necessarily considering broader audience characteristics. By leveraging audience marketing, advertisers can create more personalized and relevant ad experiences, leading to higher engagement and conversion rates. Therefore, understanding the distinction between audience marketing and search marketing is crucial for advertisers to develop effective advertising strategies that align with their campaign objectives and target audience preferences.