What are the benefits of extending your search campaigns to Audience Ads?
Select all that apply.
- Audience Ad bid modifier
- Enhanced signals
- Strong ROI
- Unified management.
Explanation: Extending search campaigns to Audience Ads offers several benefits that contribute to the overall success of an advertising strategy within the Microsoft Advertising Native & Display context. Firstly, it provides strong ROI by expanding campaign reach and visibility beyond traditional search results pages, allowing advertisers to engage with audiences across the Microsoft Audience Network and drive conversions at a lower cost. Additionally, it enables unified management of search and Audience Ads campaigns within a single platform, streamlining campaign setup, optimization, and reporting processes for increased efficiency and productivity. Furthermore, extending search campaigns to Audience Ads leverages enhanced signals, including audience data and behavioral insights, to target and reach relevant audiences with personalized ad experiences that resonate with their interests and preferences. By leveraging these enhanced signals, advertisers can improve ad relevance, increase engagement, and drive better campaign performance across multiple channels. Lastly, integrating Audience Ad bid modifiers allows advertisers to adjust bids based on audience targeting criteria, such as demographics, interests, and behaviors, enabling precise control over campaign targeting and budget allocation to maximize return on investment. Therefore, extending search campaigns to Audience Ads offers a range of benefits that contribute to the effectiveness and success of an advertising strategy within the Microsoft Advertising Native & Display ecosystem.