What are common display advertising key performance indicators?
Select all that apply.
- Click-through rate
- Query shade
- Number search engine result page loads
- Number of impressions delivered
Explanation: The selected answers, Click-through rate and Number of impressions delivered, are indeed common display advertising key performance indicators (KPIs). The click-through rate (CTR) measures the percentage of users who click on an ad after seeing it, providing insights into ad engagement and effectiveness. A high CTR indicates that the ad resonates well with the target audience, while a low CTR may suggest the need for ad optimization. Additionally, the number of impressions delivered refers to the total count of times an ad is displayed to users, reflecting the reach and visibility of the ad campaign. Tracking impressions allows advertisers to assess the exposure of their ads and evaluate the effectiveness of their targeting and ad placement strategies. By monitoring these KPIs, advertisers can gauge the performance of their display advertising campaigns, identify areas for improvement, and make data-driven decisions to optimize campaign outcomes on the Microsoft Advertising Native & Display platform. Therefore, recognizing the importance of click-through rate and number of impressions delivered as key performance indicators is essential for advertisers to measure and optimize the success of their display ad campaigns effectively.