Miguel is currently running search and product ads with Microsoft Advertising and wants to understand the ways to take advantage of audience ads. Which of the following are ways in which Miguel can do this?
Select all that apply.
- By creating audience ads campaigns from scratch.
- By using a shopping feed file as the basics for creating Audience Ads campaigns.
- By extending shopping campaigns to Audience Ads
- By extending search campaigns to Audience Ads with Multi-Channel Management
Explanation: Miguel can take advantage of audience ads in several ways within Microsoft Advertising. Firstly, he can do so by extending search campaigns to Audience Ads with Multi-Channel Management. This option allows Miguel to leverage his existing search campaigns and extend their reach to the Microsoft Audience Network, reaching audiences beyond search results pages and expanding his campaign’s visibility across various channels and devices. Additionally, Miguel can capitalize on audience ads by using a shopping feed file as the basis for creating Audience Ads campaigns. By utilizing his shopping feed file, Miguel can seamlessly create audience ads campaigns that showcase his product inventory to relevant audiences across the Microsoft Audience Network, leveraging product-specific targeting to drive engagement and conversions. Furthermore, Miguel can maximize the benefits of audience ads by creating audience ads campaigns from scratch. This option grants Miguel the flexibility to tailor his audience ads campaigns to specific goals, target audiences, and messaging, allowing for greater customization and optimization to meet his advertising objectives. Conversely, extending shopping campaigns to Audience Ads is not listed as a viable option for Miguel to take advantage of audience ads. Therefore, understanding the various ways to leverage audience ads within Microsoft Advertising empowers Miguel to expand his reach, engage with relevant audiences, and drive success across multiple channels within the Native & Display context.