Mario is looking to collect audience data on his recent Video Ads campaign using the Audience Network Planner. Mario sees that there is no current data available even though the audience segment selected has been active for 2 weeks. What are the steps he should take to find data on the ad?
Select one option.
- Broaden his targeting to increase the audience size.
- Video ads are not permitted when using the Audience Network Planner. Mario must choose a different ad format.
- Wait 24 to 48 hours.
Explanation: The correct answer is Broaden his targeting to increase the audience size. When audience data is not available despite an active campaign, it suggests that the audience segment may be too narrow, resulting in insufficient data for analysis. Mario can address this issue by broadening his targeting criteria to increase the audience size. By expanding the reach of his campaign to a larger audience, Mario can potentially gather more data and insights through the Audience Network Planner. This adjustment allows for a more robust analysis of audience behavior and engagement with the video ads. Waiting for 24 to 48 hours may not necessarily resolve the issue if the audience size remains too small for meaningful data collection. Additionally, switching to a different ad format is not the solution, as video ads are indeed supported by the Audience Network Planner. Therefore, broadening targeting parameters represents the most appropriate course of action for Mario to effectively collect audience data and optimize his Video Ads campaign on the Microsoft Advertising platform.