Francois is going to use the Microsoft Audience Network planner to gather more information for his campaign. Which areas can Francois get insights into using the tool?
Select all that apply.
- Reach estimation
- Budget and bid suggestion
- Audience composition
Explanation: Francois can gather valuable insights for his campaign using the Microsoft Audience Network planner, particularly in three key areas: Reach estimations, Budget and bid suggestion, and Audience composition. Through reach estimations, Francois can understand the potential audience size his campaign can reach across the Microsoft Audience Network, helping him gauge the campaign’s potential impact and scale. Additionally, the tool provides budget and bid suggestions, offering recommendations on optimal budget allocation and bidding strategies to maximize campaign performance and ROI. This feature allows Francois to make informed decisions about his campaign budget and bidding tactics, ensuring efficient use of resources and effective campaign delivery. Moreover, the Audience Network planner offers insights into audience composition, providing demographic and interest-based data on the audience segments that are likely to engage with Francois’ ads. By understanding the composition of his target audience, Francois can tailor his ad creative, messaging, and targeting strategies to better resonate with his audience’s preferences and behaviors, ultimately driving higher engagement and conversion rates. Therefore, leveraging the Microsoft Audience Network planner empowers Francois to gather valuable insights and optimize his campaign for success within the Native & Display advertising context.