For reporting, which column should you add to see separate rows for search, content, and audience ad metrics?
Select one option.
- Audience
- Ad distribution
- Network
- Ad customization
Explanation: The correct answer is Ad distribution. When viewing reports in Microsoft Advertising, adding the ‘Ad distribution’ column allows advertisers to see separate rows for search, content, and audience ad metrics. This column provides valuable insights into the performance of ads across different distribution channels within the Microsoft Advertising ecosystem. By segmenting data based on ad distribution, advertisers can analyze the effectiveness of their ad campaigns across various networks and placements, such as search results pages, content websites, and audience networks. This level of granularity enables advertisers to identify which distribution channels are driving the most engagement and conversions, allowing them to allocate budget and resources strategically to maximize campaign performance. Therefore, adding the ‘Ad distribution’ column to reporting is crucial for advertisers to gain a comprehensive understanding of their ad performance and optimize their campaigns effectively on the Microsoft Advertising Native & Display platform.