Erica wants to add dynamic remarketing to a Microsoft Audience Network campaign. Which steps must Erica take before implementing dynamic remarketing?
Select all that apply.
- Create a search advertising campaign.
- Upload or import a catalog.
- Implement a universal event tracking tag.
- Create a Microsoft Merchant Center Store.
Explanation: The correct answer options are ‘Create a Microsoft Merchant Center Store,’ ‘Upload image or catalog,’ and ‘Implement a universal event tracking tag.’ Before implementing dynamic remarketing in a Microsoft Audience Network campaign, Erica must first create a Microsoft Merchant Center Store. This step is essential as it enables Erica to upload her product inventory, including images and descriptions, to the Microsoft Merchant Center. Next, Erica needs to upload her product images or catalog to the Merchant Center, ensuring that the products she wants to advertise are available for dynamic remarketing campaigns. Finally, Erica must implement a universal event tracking (UET) tag on her website. This tracking tag allows Erica to capture valuable data on user interactions and behavior, such as product views, add-to-cart actions, and purchases. By implementing the UET tag, Erica can track these events and use the data to personalize her remarketing ads based on users’ past interactions with her website or products. Conversely, creating a search advertising campaign is not a prerequisite for implementing dynamic remarketing on the Microsoft Audience Network, making it an incorrect option. Therefore, the selected answer options accurately outline the necessary steps that Erica must take before implementing dynamic remarketing in her Microsoft Audience Network campaign, ensuring that her ads are relevant, personalized, and effective in driving conversions.