Use the following scenario and Google Analytics simulation to answer Questions 1-3. The simulation is for you to practice working with Google Analytics. The questions serve as a tool to further reflect on its components and to give practical experience. Use the simulation and questions however you see fit to build your knowledge of how to use Google Analytics for marketing purposes.
Scenario: You are the marketing analyst on the Inu + Neko marketing team. You have a brainstorming session with your manager about a plan to offer a curated selection of dog food products for subscribers of your dog food subscription service. Your manager believes it would be best to go with the top four online bestsellers, and she asks you to come up with the list. You decide that you can use Google Analytics to help you.
Simulation: In this simulation, you will use Google Analytics to determine the popularity of Inu + Neko’s products with your current customers. Clicking the simulation link will open it in a new window.
True or False: Instinctive_dog, Wellmost_dog, Ziggies_dog, and Royal Pups_dog are the top 4 selling products for the past 28 days.
- True
- False