Use the following scenario and Google Ads Report to answer Questions 1-4. The report is there for you to practice working with Google Ads. The questions serve as a tool to further reflect on its components and to give practical experience. Use the report and questions however you see fit to build your knowledge of how to use Google Ads for marketing purposes. Scenario: You are the marketing analyst for Inu + Neko, and the company has recently launched a new product: A monthly subscription with bi-weekly deliveries of organic dog food. Ad campaigns were organized to promote the new offering. The marketing team is seeing quite a bit of traffic and conversions coming in from the search ads. Your manager is getting ready to optimize the keywords they use to attract traffic through search ads and she is asking you for insights on current keyword performance. You can use this Google Ads report to find this. Report: The following is a Google Ads report. Please read through Questions 1-4 so that you can look for the correct responses while viewing the report. The report can be seen in the image below, but for a closer examination, please download the pdf version of the report. Which keyword led to the most conversions?
- Puppy food
- Food dog
- Best puppy food
- Healthiest puppy food