Use the following scenario and Facebook Ads Manager simulation to answer Questions 1-4. The simulation is for you to practice working with Facebook Ads Manager. The questions serve as a tool to further reflect on its components and to give practical experience. Use the simulation and questions however you see fit to build your knowledge of how to use Facebook Ads Manager for marketing purposes.
Scenario: You are the marketing analyst on the Inu + Neko marketing team. After conducting research on customers’ needs and interests, the team has decided to launch a new product: A monthly subscription with bi-weekly deliveries of organic dog food. They have prepared a Facebook campaign to encourage people to check out the new offering and subscribe. The Facebook campaign ran for 30 days now, and your manager would like for you to evaluate some of the data. She would like to know how many impressions the campaign delivered, costs, CPM over the prior 3-month period and number of new subscriptions.
Simulation: In this simulation, you will use Facebook Ads Manager to access the results of the campaign and provide your manager with the information they requested. Clicking the simulation link will open it in a new window.
Click here to go to the Facebook Ads Manager simulation
How many people subscribed as a result of the entire campaign?
- 224
- 324
- 129
- 214