The following simulation is for you to practice working with Google Analytics. The question serves as a tool to further reflect on its components and to give practical experience. Use the simulation and question however you see fit to build your knowledge of how to use Google Analytics for marketing purposes.
Scenario: Inu + Neko have a physical store and a website where they sell toys and food for pets, and you are the marketing analyst on their team. Your manager is curious about the technology your returning users use to navigate the website, because it will help inform how to target people for the subscription product. The product is a dog food subscription service.
Once again you can use Google Analytics to understand your customer’s behavior.
Simulation: In this simulation, you will use Google Analytics to determine what technology your returning customers use to make purchases. Clicking the simulation link will open it in a new window.
Click here to go to the Google Analytics simulation
Based on the information you gathered from Google Analytics, should we target our returning customers through mobile devices or via desktop?
- Mobile Devices
- Desktop