Measuring the Metrics That Matter Most to Your Funnel Exam Answers

Measuring the Metrics That Matter Most to Your Funnel Exam Answers

Gain an understanding of the crucial why behind metrics, so you can steer clear of misleading data. Craft a custom measurement plan, mapping your organization's needs, aligning tools, data sources, and event-tracking for precision.

• This exam has 14 questions.
• •You will have 14 minutes to complete the exam.
• •You need to score at least 79% to pass.
• •This exam and certification are 100% free.
• •You have a total of 3 attempts to pass, then in 30 days, you’ll get 3 more.

Exam URL: https://www.semrush.com/academy/courses/measuring-metrics-that-matter-most/

 

Questions:

1. What are the three criteria of good data?
2. What is the purpose of a measurement plan? Select all that apply.
3. At which stage of the customer funnel does a user first click to the brand’s site?
4. Which is an example of a second-party data data source?
5. At which stage of the customer funnel does the relationship shift from building trust to growing a relationship?
6. For an ecommerce company, which type of content is most associated with the consideration stage of the funnel?
7. At which stage of the funnel do most micro-conversions occur?
8. Which of the following metrics matter most when measuring the consideration stage?
9. A user must make a purchase to engage in which stages of the customer funnel?
10. If a user has come back to the site multiple times to view product or services pages, they are most likely at which stage of the funnel?
11. Lifetime value, average order value, and pages per session could all be used to set which type of conditions when creating an audience?
12. A condition that adds users to an audience when they complete a micro-conversion would be an example of…
13. Metrics are shallow when…
14. Which of the following search queries is most likely from a user toward the top of the customer funnel?