Mastering Digital PR with Brian Dean Exam Answers

Which is one of the three “keys” for collecting data for an industry study?

• Organizing your data in a spreadsheet
• Hiring a data analyst
• Finding unique sources
• Documenting your methods

Which three factors should be considered when choosing a potential data point? Choose three answers.

• Data point has a hypothesis/reason
• “Specific Stat Potential”
• Data is easy to obtain
• You already have the data available
• Data may be controversial

What is the first step when it comes to choosing data points for your Source Magnet?

• Brainstorming potential data points
• Creating an ideas spreadsheet
• Finding reputable sources

What are the three main Source Magnet formats? Choose three answers.

• The DIY Industry Study
• The Data-Driven Blog Post
• The Curated Report
• The Niche Survey
• The Journalist Resource

Why is it ideal to choose trending, untapped topics for PR campaigns? Choose two answers.

• It makes it more difficult for competitors to use the same idea
• It makes your campaign easier to create
• You become one of the first sources of data on a given topic
• It’s more exciting for your team to work on trending topics

What three criteria should a potential Source Magnet topic meet? Choose three answers.

• The topic is a “Tangential Topic”
• The topic lacks data-driven content
• The topic is trending
• The topic should be directly related to what you sell