Marketing Analysis – Where Theory Meets Practice Exam Answers

Marketing Analysis – Where Theory Meets Practice Exam Answers

 

Exam URL: https://www.semrush.com/academy/courses/marketing-analysis-where-theory-meets-practice/

 

Questions:

1. A single market analysis is all you need to understand your market’s opportunities and risks. True or false?
2. Choose the right statement.
3. Which statement is true about the Total Addressable Market (TAM) metric?
4. You work for a global brand that does business all over the world. To calculate your brand’s market share, it’s best to analyze all regions at once. True or false?
5. What is the advantage of a Competitive Strategic Map?
6. What kind of data can you gather from the “Top pages” report?
7. TikTok is the best and only channel for brands that primarily target the Gen Y audience.
8. What is the advantage of the BCG matrix?
9. Which statement is correct?
10. Market Size – the total addressable market (TAM) and Serviceable Available Market (SAM) – reflects the amount of demand for products or services within the market and the portion of the market a given business could realistically convert. True or false?
11. What analysis can you do to identify external factors affecting your industry?
12. You can use Google Analytics to analyze your audience and take a look at the audience of your competitors, who could potentially become your customers.
13. What does Porter’s 5 Forces Model do?
14. You work for a luxury brand or offer a very niche service. Will consumer power be high or low according to Porter’s 5 Forces Model?
15. The BCG Matrix helps you pinpoint whether a certain resource can provide a competitive advantage or not.
16. What feature of the Semrush .Trends platform helps you visualize the competitive landscape?
17. What is VRIO?
18. What framework should you use if you want to summarize all internal and external factors and determine your company’s position against the market and competition.
19. What is the advantage of a TOWS Analysis?