TikTok is the best and only channel for brands that primarily target the Gen Y audience.
- True
- False
Marketing Analysis – Where Theory Meets Practice Exam Answers
Marketing Analysis – Where Theory Meets Practice Exam Answers
Exam URL: https://www.semrush.com/academy/courses/marketing-analysis-where-theory-meets-practice/
Questions:
- A single market analysis is all you need to understand your market’s opportunities and risks. True or false?
- Choose the right statement.
- Which statement is true about the Total Addressable Market (TAM) metric?
- You work for a global brand that does business all over the world. To calculate your brand’s market share, it’s best to analyze all regions at once. True or false?
- What is the advantage of a Competitive Strategic Map?
- What kind of data can you gather from the “Top pages” report?
- TikTok is the best and only channel for brands that primarily target the Gen Y audience.
- What is the advantage of the BCG matrix?
- Which statement is correct?
- Market Size – the total addressable market (TAM) and Serviceable Available Market (SAM) – reflects the amount of demand for products or services within the market and the portion of the market a given business could realistically convert. True or false?
- What analysis can you do to identify external factors affecting your industry?
- You can use Google Analytics to analyze your audience and take a look at the audience of your competitors, who could potentially become your customers.
- What does Porter’s 5 Forces Model do?
- You work for a luxury brand or offer a very niche service. Will consumer power be high or low according to Porter’s 5 Forces Model?
- The BCG Matrix helps you pinpoint whether a certain resource can provide a competitive advantage or not.
- What feature of the Semrush .Trends platform helps you visualize the competitive landscape?
- What is VRIO?
- What framework should you use if you want to summarize all internal and external factors and determine your company’s position against the market and competition.
- What is the advantage of a TOWS Analysis?
What kind of data can you gather from the “Top pages” report?
What kind of data can you gather from the “Top pages” report?
- The most popular pages in your industry
- Which pages of a website get the largest share of traffic
- The top rivals in your industry
What is the advantage of a Competitive Strategic Map?
What is the advantage of a Competitive Strategic Map?
- To get a general understanding of your brand’s market share.
- To prioritize which competitors you should look at first by determining which ones are most relevant.
- To get a general understanding of the market’s level of competitiveness.
You work for a global brand that does business all over the world. To calculate your brand’s market share, it’s best to analyze all regions at once. True or false?
You work for a global brand that does business all over the world. To calculate your brand’s market share, it’s best to analyze all regions at once. True or false?
- True
- False
Which statement is true about the Total Addressable Market (TAM) metric?
Which statement is true about the Total Addressable Market (TAM) metric?
- TAM includes the number of users who visited your domain and purchased a product or service.
- TAM is the overall market demand for a product or service. It’s the maximum number of sales your business could earn within a particular market.
- TAM is the total number of sales in the market for a given month.
Choose the right statement.
Choose the right statement.
- Мost Generation X’ers are more interested in trying new brands than younger consumers.
- Gen Z depends more on influencers than any other generation.
- Gen Z’ers appreciate diversity and variability. They seek that variety and diversity in all areas of their lives.