When they first meet, Drew tells Tobias that he usually sends all of his email campaigns to his entire subscriber list. With that in mind, what’s the first thing Tobias might do after he connects Drew’s account to his own?
- Look to see if Drew has tagged and segmented his audience so he can target each segment individually
- Create an email automation series for contacts with high engagement that introduce Drew and explain the basics of how to use his app
- Create a digital ad that targets audience members by interest