Shannon, a marketing consultant at an agency, wants to learn more about customer lifetime value (CLV) and purchase likelihood. What benefits should you highlight to Shannon?
- All of the above
- Spend amount is a key customer-specific variable that Mailchimp uses to determine both a customer’s lifetime value and their purchase likelihood..
- Contacts, once categorized as high, moderate or low in terms of CLV and purchase likelihood, always remain in that category.
- CLV and purchase likelihood are predictive insights about contacts who have made at least 1 purchase in your connected store, and both are valuable tools to help you forecast future buying behavior.