Liam sends an email campaign to repeat customers and finds great email engagement but no resulting purchases. Using this information, what could be effective options to incentivize customers to make purchases when sending similar campaigns in the future?
- Enclose an offer for limited time free shipping
- Send a thank you and invitation to preview a sale to those who opened the email
- Send a personalized campaign offering for new purchases based on past purchase history
- Send a survey asking these customers about what they like and dislike about their online shopping experience