How could you use an If / Else branch in a customer journey to build a strong post-purchase campaign?
- You can set an If / Else branch that confirms if a contact bought a paired product after buying one item in that pair
- You can set an If / Else branch that creates a pop-up asking customers to confirm if they purchased both products
- You can set an If / Else branch that funnels contacts to a new customer journey based on their purchase decision