What type of conversions will I get with Offline Conversions?
- Multiple: retail purchases, in-bound calls, event attendance, etc.
- Leads
- Multiple: online purchases, downloads, visits, etc.
Explanation:
The correct answer is ‘Multiple: retail purchases, in-bound calls, event attendance, etc.’ Offline Conversions allow advertisers to track various types of conversions that occur offline, outside of the digital realm. This includes a wide range of actions such as retail purchases made in-store, phone calls received through in-bound call tracking, attendance at physical events or conferences, and more. By utilizing Offline Conversions, advertisers can bridge the gap between online advertising efforts and offline customer actions, gaining valuable insights into the impact of their digital campaigns on real-world outcomes. This comprehensive tracking capability enables advertisers to measure the effectiveness of their campaigns in driving a diverse range of offline conversions, providing a more holistic understanding of campaign performance and ROI. Therefore, selecting the option stating that Offline Conversions can result in multiple types of conversions accurately reflects the versatility and breadth of tracking capabilities offered by this feature, allowing advertisers to measure and optimize the impact of their advertising efforts across various offline channels and touchpoints.