What type of conversions will I get with Conversion Tracking?
- Leads
- Multiple: online purchases, downloads, visits, etc.
- Multiple: retail purchases, in-bound calls, event attendance, etc.
Explanation:
The correct answer is Multiple: online purchases, downloads, visits, etc. When utilizing Conversion Tracking, the conversions tracked extend beyond a singular action such as lead generation. Instead, it encompasses various online actions that signal user engagement or interaction with a website or digital content. These actions may include online purchases, downloads of resources or materials, website visits, or other forms of online engagement. By tracking these diverse conversion types, marketers can gain a comprehensive understanding of user behavior and the effectiveness of their campaigns in driving various forms of online engagement. This broad scope of conversion tracking enables marketers to assess the holistic impact of their marketing efforts and make informed decisions to optimize their strategies for achieving desired outcomes across multiple online conversion metrics.