No matter how low your CPL is, if you generate higher quality leads, these will be more likely to convert, which means higher ROI in the long-run. By vmartinez No matter how low your CPL is, if you generate higher quality leads, these will be more likely to convert, which means higher ROI in the long-run. False True Related content Related questions:Generally speaking, the higher the reach of the…Aria manages her company’s LinkedIn organic strategy…It’s better to have a higher ROAS than a lower one.Which drives a higher click-through-rate (CTR)?