Brand strategies build mental availability with future buyers.
- False
- True
Explanation:
The correct answer is True. Brand strategies are specifically designed to build mental availability among potential future buyers. Mental availability refers to the likelihood that a brand comes to consumers’ minds at the moment of purchase consideration. Through consistent and strategic branding efforts such as advertising, content marketing, social media engagement, and other promotional activities, brands aim to create strong associations in consumers’ minds. These associations can include brand attributes, values, benefits, and even emotional connections. By fostering mental availability, brands increase their chances of being considered and chosen by consumers when they are in the market for relevant products or services. Therefore, it is true that brand strategies play a crucial role in building mental availability with future buyers, ultimately contributing to long-term brand success and market competitiveness.