Bidding by video views optimizes for video views. How does LinkedIn define video views?
- The number of playbacks of two or more continuous seconds on a screen at 50% visibility or a click to a call-to-action
- Click on a call-to-action
- The number of playbacks of two or more continuous seconds on a screen at 50% visibility
Explanation:
The selected answer is correct because it provides a comprehensive definition of video views on LinkedIn. According to LinkedIn, a video view is counted when there are playbacks of two or more continuous seconds on a screen, ensuring that the viewer has engaged with the content for a significant duration. Additionally, this engagement is measured at a minimum of 50% visibility, indicating that the video was sufficiently visible on the viewer’s screen to capture their attention. Furthermore, the definition includes instances where viewers click on a call-to-action, indicating a higher level of engagement beyond mere passive viewing. By considering these criteria, LinkedIn ensures that video views are meaningful metrics that reflect genuine interest and engagement with the video content, allowing advertisers to accurately measure the performance of their video campaigns and optimize their bidding strategies accordingly.