Would you win an auction if you are the highest bidder? By vmartinez Would you win an auction if you are the highest bidder? Yes, the highest bidder always wins No, the highest bidder never wins It depends, creative relevancy matters Related content Related questions:You're entering a second-price auction for sports…You’re the highest bidder, at $10, in a second-price…Which auction type is a digital buying model where…Manuel is a seller running a Sponsored Brands…