Eliza 要使用 2 個不同的廣告素材推廣同一個線上講座。其中一個含有線上講座講者的影像，另一個則是資訊圖表。她的 KPI 是轉換率，根據在網站上註冊線上講座的人來計算。Eliza 應如何決定最適用的廣告素材？
- 針對相同受眾鎖定廣告素材，並根據最高轉換率和最低每次轉換成本監控其表現
- 鎖定不同受眾，在不同活動中各執行一個廣告素材
- 針對相同受眾鎖定廣告素材，並根據最高點擊數和 CTR（點閱率）監控其表現
- 執行她最喜歡的廣告素材
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