What purpose does a call-to-action serve in a short-form video?
- It encourages viewers to interact in some way.
- It provides a break in the content.
- It signals the end of the video.
- It provides a summary of the video’s content.
Explanation: The correct answer is that a call-to-action (CTA) serves to encourage viewers to interact in some way. In short-form videos, where content is condensed and attention spans are limited, CTAs play a crucial role in driving viewer engagement and prompting specific actions. Whether it’s encouraging viewers to like, comment, share, follow, visit a website, or make a purchase, CTAs provide a clear directive to the audience on what steps to take next. By including a CTA, creators can guide viewers towards the desired outcome, whether it’s increasing brand awareness, driving traffic, generating leads, or boosting sales. Additionally, CTAs help to establish a connection between the content and the audience, transforming passive viewers into active participants and fostering deeper engagement with the video and the brand behind it.