You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?
- Count of Contacts
- Count of Companies
- Lifecycle Stage
- Original Source
Explanation:
The correct measure to include on the y-axis of the bar chart in HubSpot when aiming to identify the lifecycle stages of the top 50 company contacts is Count of Contacts. In this scenario, the primary objective is to analyze the distribution of company contacts across different lifecycle stages. The y-axis of the bar chart typically represents the quantitative measure or the variable being compared across different categories. Therefore, by plotting the count of contacts on the y-axis, marketers can visually assess the distribution of company contacts within each lifecycle stage. This visualization provides valuable insights into the relative proportions of contacts at various stages of the customer lifecycle, helping marketers understand the composition of their top contacts and prioritize engagement strategies accordingly. By focusing on the count of contacts rather than other measures like count of companies or original source, marketers can effectively analyze the distribution of contacts within each lifecycle stage and make data-driven decisions to optimize their marketing and sales efforts. Hence, including Count of Contacts on the y-axis of the bar chart in HubSpot aligns with the objective of identifying the lifecycle stages of the top 50 company contacts, making it the correct measure to choose in this context.