Which of the following is NOT a source found in the sources report?
- Paid search
- Organic social
- Messaging app
- Other campaigns
Explanation: The correct answer is Messaging app. The sources report in analytics platforms like HubSpot typically categorizes and displays the various channels or sources through which visitors arrive at a website or interact with digital content. This report provides valuable insights into the effectiveness of different marketing channels and campaigns in driving traffic and engagement. Common sources included in the sources report may encompass paid search, organic search, social media platforms, email marketing, referral traffic, direct traffic, and other campaigns. However, ‘Messaging app’ is not typically categorized as a source in the sources report. While messaging apps like WhatsApp, Facebook Messenger, or Slack may facilitate communication and interactions with customers, they are not typically recognized as distinct traffic sources in analytics reports. Instead, interactions originating from messaging apps may be categorized under social media or direct traffic depending on how users access the content. Therefore, ‘Messaging app’ is not a source commonly found in the sources report, making it the correct answer in this context.