Hubspot Partner Demo Course Answers

Hubspot Partner Demo Course Answers

Educate and inspire your clients by learning how to run an impactful product demo. In this course you will learn how to plan and deliver a personalized demonstration that focuses on the goals and challenges of your client, rather than a standard feature presentation. Pick up some simple tips and tricks to get started with demos from our resident demo experts, the HubSpot Sales Engineers. Learn how to add value and identify opportunities to position your partner services in a demo.

 

Exam

• There are 50 questions.
• It should take 1 hour to complete.
• You must answer 38 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 horas to finish the exam.

 

 

 

As a best practice, what should you always do when demoing marketing workflows? (Check all that apply)

• Tailor the talk track to the customer scenario
• Go through every single trigger and action that can be added to a workflow
• Chose a simple workflow, ideally custom build to fit their use case
• Focus on actions and triggers that fit the prospect's needs as discovered in the GPCT
• Choose a very complex workflow to show all the capabilities of the tool

 

What are some good ways to make the SEO/Content Strategy tool easier to demo? (Check all that apply)

• Use Analogies to explain the concept
• Use example customers
• Build out an example that fits the prospect's business

 

True or False? It is recommended to always flag if you are demoing a tool from a different hub/subscription to that specified in the agenda.

• True - it is always important to set the right expectations.
• False - they are all part of the one platform, so it doesn't really matter.

 

How does Service Hub fit into the HubSpot flywheel?

• The Service Hub is the last step in the flywheel, it helps you connect with customers, exceed their expectations, and turn them into promoters that grow your business.
• The Service Hub is not in the HubSpot flywheel
• The Service Hub allows you to keep customers happy enough so they don’t interrupt the work of your marketing and sales teams.

 

Service Hub has a number of channels to allow user's customers to get help and submit tickets. Which one of these is not a natively-supported channel for handling service inquiries in Service Hub?

• Knowledge Base
• Support Form
• Inbound Calling
• Email
• Live Chat

 

Which of the following is not a good use case for Ticket workflows (automation)?

• Automating personalized, 1:1 outreach for important, high revenue customers
• Assigning a task to a support agent if a ticket hasn’t been actioned in three days
• Rotating the assignment of a ticket amongst a Service Team
• Notifying customers when a ticket they have submitted has been closed

 

Which of the following are ways that a Marketing Hub user could leverage data collected from Service Hub (check all that apply):

• Finding customers that have rated you highly on customer satisfaction surveys and asking if they’d be willing to be a case study on your website.
• Check frequent questions that customers ask on your Knowledge Base and writing Blog Articles about those topics.
• Identify trends amongst satisfied and dissatisfied customers and use that to change how you qualify to those types of leads.
• Add all customers that have created a support ticket and automatically opt them into receiving all your marketing emails.

 

What is the model that we should use for our demos?

• Sales Hub Pro for Multiple Deal Pipelines
• Marketing Hub Pro for access to workflows
• Sales Hub Enterprise for Revenue Reporting

 

If a prospect has multiple sales processes which of the following should we recommend?

• Sales Hub Pro for Multiple Deal Pipelines
• Marketing Hub Pro for access to workflows
• Sales Hub Enterprise for Revenue Reporting

 

In terms of best practice, how should you always start a demo with a prospect?

• Recap of previous conversations focusing on GPCT and setting agenda for this call.
• Always start with the Reporting Dashboard
• Workflows because they are extremely powerful
• Gmail integration

 

If a prospect is concerned with rep adoption of a new sales platform, which sales hub features might alleviate their concerns?

• Gmail/Outlook integration and the Chrome Extension
• Required Fields and Multiple Deal Pipelines
• Calculated properties
• Webhooks

 

When speaking to a prospect who is struggling with getting more leads, which tools should you focus on for your demo? (check all that apply)

• SEO / Content Strategy
• Creating a conversion path (CTA, Forms, LP)
• Email (templates and email creation)
• CRM (contact/company)
• Ads
• Marketing Automation

 

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What Marketing Hub edition includes brand domains?

• HubSpot's free marketing tools
• Marketing Hub Starter
• Marketing Hub Professional
• Marketing Hub Enterprise

 

True or False? You have the ability to rotate leads to sales reps if you have only Marketing Hub Professional.

• True - Lead rotation is a Marketing Hub Professional feature
• False - Lead rotation is not available with HubSpot
• True - Lead rotation is available with all Marketing Hub editions
• False - Lead rotation is only available with Sales Professional/Enterprise editions

 

What is one of the main value propositions for the Marketing Hub lists tool?

Creation of call lists for the sales team

Powerful segmentation of your contacts

Addition of new contacts to the database at scale

 

The HubSpot software applies SEO tips to which of the following tools? (choose all that apply)

Blogs

Landing Pages

Website Pages

Ads

Emails

All of the above

 

True or False? You will only be able to use HubSpot SEO planning and analytics tools if you use the HubSpot blogging tool and CMS.

True

False

 

How many subdomains are included with Marketing Hub Professional?

3 Subdomains (Landing Pages, Blogs, Emails)

4 Subdomains (Landing Pages, Website Pages, Blogs, Emails)

Unlimited Subdomains

 

Which of the following are best practices that you should apply when designing a landing page? (choose all that apply)

Keep the page simple.

Include a clear call to action (e.g. a form) on the page.

Remove all distractions.

Include social sharing options.

Include your navigation bar to make it easy for visitors to return to your page.

Include a short description of the offer.

 

What criteria can be used to personalize smart content? (choose all that apply)

Country

Device Type

Referral Source

Preferred Language

Contact List Membership

Contact Lifecycle stage

All of the above

 

What are some of the primary values of the reports dashboards? (choose all that apply)

HubSpot will build all of the reports you need.

You do not need to refresh or update the data.

You can add up to 20 reports per dashboard.

There are dozens of out of the box reports available in the report library.

You can build your own custom reports from scratch.

 

True or False? With Marketing Hub Professional you have the option to build your own custom reports, which can pull information from multiple objects in HubSpot.

False - you will need to get the reporting add-on to do this.

True - Marketing Hub Professional allows you to build reports using two data sets in the same report.

True - Marketing Hub Professional will allow you to build reports using more than two data sets in the same report.

False, you will need Marketing Hub Enterprise.

 

When should you gather your prospect’s GPCT (goals, plans, challenges and timelines)?

During the first 20 minutes of the demo meeting

During the exploration/discovery call prior to the demo meeting

Throughout the demo meeting

 

Fill in the blank: An effective approach for a product demo is_____

tell-show-tell

trial and error

stop & go

rpt

 

Why should you qualify the “Why” several times?

To drill down to the root of your prospect’s challenges.

To flesh out the meeting.

To slow down the deal.

 

On the contact record what information can be seen on the timeline?

What company the contact is associated with.

What products the contact has bought.

Which of your website pages the contact has visited.

All of the above.

 

What factors can list segmentation be based on?

Demographic data

Behavioral data

Data from integrated systems like Surveymonkey

All of the above

 

Which of the following features are included in Marketing Hub Professional? (choose all that apply)

Workflows

Smart Content

Content Partitioning

A/B Testing

Predictive Lead Scoring

 

True or false? Customers looking to integrate their ads accounts to HubSpot need to buy the ads add-on.

True - You must purchase the ads add-on to connect your ads accounts to HubSpot.

False - You can connect your ads accounts to HubSpot’s free tools.

 

True or False? The content strategy tool doesn’t work if your content is hosted on another CMS like WordPress.

True

False

 

True or False? The HubSpot team will migrate your Wordpress blog posts for you during onboarding/implementation.

True - The migration team will migrate up to 500 blogs posts for you.

False - You can import your blog posts yourself using the WordPress blog import tool.

True - The migration team will migrate or redesign your blog posts for you.

False - It is not possible to import your WordPress blog

 

Through HubSpot’s social tool you can publish to the following social networks (Check all that apply)

Facebook

Instagram

Pinterest

LinkedIn

Twitter

 

Which Sales Hub edition is required to define your own deal stages in a sales pipeline?

HubSpot’s free sales tools

Sales Hub Starter

Sales Hub Enterprise

Sales Hub Professional

 

What information would you expect to learn by asking, "how are your marketing and sales teams set up?" (choose all that apply)

How many portals your prospect might need

How many sales seats your prospect might need

What level of Sales Hub they might need (Free, Starter, Pro, Ent)

When they are hoping to get started

Whether they have the authority to buy

 

A prospect tells you that they collect their website leads on a regular basis and manually pass them to sales reps. Which HubSpot features should you position to improve that experience?

CTAs

Workflows and Automation

Blog posts

Forms

 

At which edition of Sales Hub do customers first get access to multiple sales pipelines?

Free

Starter

Professional

Enterprise

 

If your prospect tells you that they have four regional sales teams and they do not share leads across those teams, which features should we include in your demo?

Snippets

Teams and Permissions

Documents

Sequences

 

Playbooks can be used for which of the following? (choose all that apply)

speed up the ramp of new hires

extract the knowledge and processes of your most experiences reps

put in place a streamlined process for all reps to follow

ensure reps input the data that is required for the sales, service org to perform effectively.

All of the above

 

Playbooks can be used on which of the following record types? (choose all that apply)

Contact records

Company records

Deal records

Ticket records

All of the above

 

What are the 4 different packages within Sales Hub (Choose the right order, from low to high)?

Free / Enterprise / Professional / Sales Hub

Free / Starter / Professional / Reports

Free / Starter / Professional / Enterprise

 

Where can you find an in-depth features overview for what's available at each level of Sales hub?

Hubspot home page

The HubSpot pricing page or the product catalog

Why go HubSpot page

 

The product catalog page shows which of the following: (choose all that apply)

Which features are per account/per user

What's available at each level

The limitations for features

All of the above

 

What object associations can you see on a deal record? (Hint: the right column) (choose all that apply)

Contacts / Companies / Tickets

Playbooks

Products / Quotes

All of the above

 

Where can I filter deals to view deals that are owned by a user?

Deal pipeline

Deal forecast

Products

 

You have created your deal pipeline with several deal stages. You now want to set up an automatic notification for your sales rep when a deal moves to a particular stage. Where can you do this? (choose all that apply)

The deal record

Deal settings - automation

Deal pipeline

Workflows

 

What is the importance of presenting the prospects GPCT (Goals, Plans, Challenges, Timeline) at the start of a demo? (choose all that apply)

It confirms that the demo will cover valuable content for the prospect.

It can be used to reinforce HubSpot as the best solution to meet a prospect’s challenges and goals at the conclusion of a demo.

It tells the salesperson what budget the prospect has so they can sell more licenses.

It quantifies goals your prospect must hit in order to be successful, aligning growth with HubSpot to the financial success of your prospect.

 

Which of these sales tools are NOT included with the HubSpot and Gmail integration?

Snippets

Meetings

Workflows

Sequences

Templates

 

Can multiple sales reps be added to the default contact owner property in HubSpot?

Yes

No

 

From where in HubSpot can sales reps create tasks? (choose all that apply)

Tasks Dashboard

Lists

Contact, company, deal, ticket record

HubSpot Mobile App

 

Which of the following is not a benefit of snippets for sales teams?

Increase productivity

Simplify communications

Ensure reps can’t personalize emails

 

True or False? With HubSpot’s free tools you will get access to the tickets tool.

True - Tickets are available with HubSpot’s free tools.

False - Tickets are only available with Service Hub Professional.

True - You can create multiple ticket pipelines with HubSpot’s free tools.

False - Tickets are only available with Sales Hub Professional.

 

With HubSpot’s free tools, do you get access to 5 email templates per user or per portal?

per user

per portal

 

In which edition of Service Hub can you get calculated fields?

Free

Starter

Professional

Enterprise

 

How many users are included, by default, in the Service Hub Professional edition?

1 user

5 users

10 users

 

Fill in the blank: With Service Hub ____ you can create up to 1000 personal and teams meetings links, plus additional customization.

Starter

Professional

Enterprise

All of the above

 

What does GPCT stand for?

Group, perform, claim, test

Game, plan, cost, timing

Goals, plans, challenges, and timeline

Global, peripheral, change, tracks

 

Which of the following metrics is not measured in the knowledge base analytics?

Average time on article

Number of views

Number of clicks

Helpful rating

 

Fill in the blank: As a best practice, it's better to ask questions and engage the conversation with your prospect ________.

at the end of the demonstration

the beginning of the demonstration

at any time of the demonstration

at no point of the demonstration

 

With Service Hub, which of the following areas could you offer your services around? (choose all that apply)

Technical Implementation

Knowledge Base Creation

Process Design

KPI Definition

Marketing and Sales Alignment

Customer Satisfaction

All of the above

 

What are the channels that I can connect with conversations inbox?

SMS and email

Email and chat

Chat and SMS

SMS and WeChat

 

True or false? Contacts can be created directly from a live chat (chatflow) in HubSpot.

True

False

 

What does SLA stand for (in the context of Service Hub)?

Standard Legal Agreement

Service Level Agreement

Software License Agreement

 

What are some elements that can be defined within a support team’s service level agreement?

Metrics like number of tickets closed

Average response time for tickets

Time to first response

Areas of service

Availability of service

All of the above

 

Which of the following are some services you can offer alongside Service Hub specifically? (choose all that apply)

Developing a buyer persona

Setting up ticket properties

Connecting a shared inbox

Setting up live chat

Writing blog articles to attract leads

Creating a knowledge base

Defining KPIs and set up an SLA

 

True or False? In Service Hub, you have the option to create additional custom ticket properties.

False - Custom properties are only available in Sales Hub.

True - Custom ticket properties are available with HubSpot’s free tools.

False - HubSpot does not allow the creation of custom ticket properties.

True - You can create custom ticket properties though this requires Service Hub Starter.

 

Fill in the blank: With Service Hub Professional you can automatically send a customer support survey to a customer_________.

when a contact becomes a customer

when a customer re-signs a contract

when you close a ticket associated with a customer

whenever you like

 

Fill in the blank: Playbooks are part of the Service Hub ____ edition.

HubSpot’s free tools

Service Hub Starter

Service Hub Pro

Service Hub Enterprise

 

What types of automation are available for Service Hub Professional? (choose all that apply.)

Pipeline Automation

Deal Automation

Ticket Automation

Contact Automation

Quote Automation

 

In Service Hub Professional and Enterprise, which option(s) do you have for reporting?

Out of the box reports from the HubSpot reporting library

Creation of custom reports

All of the above

None of the above

 

With which edition of Service Hub can you set goals/targets for your team members, such as the number of tickets closed or average ticket resolution time?

HubSpot’s free tools

Service Hub Starter

Service Hub Professional

Service Hub Enterprise