Which of the following is NOT a report included in the traffic reporting collection?
- Sources
- Pages
- Topic Clusters
- Conversions
Explanation: The correct answer is Conversions. In the traffic reporting collection within HubSpot, the ‘Conversions’ report is not included. The traffic reporting collection primarily focuses on providing insights into various aspects of website traffic and visitor behavior, such as the sources driving traffic to the site, the pages being visited, and the performance of topic clusters in generating traffic. The ‘Sources’ report offers information on the different channels and mediums through which visitors arrive at the website, helping users understand the effectiveness of their marketing efforts across various channels. The ‘Pages’ report provides data on the pages that receive the most traffic, allowing users to identify high-performing content and areas for optimization. Similarly, the ‘Topic Clusters’ report analyzes the performance of topic clusters in driving traffic and engagement, aiding in content strategy development and optimization. While conversions are a crucial aspect of marketing and website performance analysis, they are typically tracked and reported separately from traffic metrics, focusing on actions taken by visitors, such as form submissions, downloads, or purchases. Therefore, ‘Conversions’ is not a report included in the traffic reporting collection in HubSpot, making it the correct answer.