Select all that apply. Which HubSpot features help nurture leads into customers?
- Forms
- Automation
- CTAs
Explanation: The correct answers are Forms, Email, Automation, and CTAs. These HubSpot features play crucial roles in nurturing leads into customers throughout the marketing and sales funnel. Forms are essential tools for capturing lead information and qualifying prospects by gathering relevant data about their interests and needs. Once leads are captured, Email enables personalized and targeted communication, allowing businesses to engage with leads at different stages of the buyer’s journey, providing valuable content, and nurturing relationships over time. Automation empowers marketers to automate repetitive tasks and workflows, ensuring timely and relevant interactions with leads based on their behavior and interests, thereby streamlining the lead nurturing process and increasing efficiency. CTAs (Call-to-Actions) serve as prompts for leads to take specific actions, such as downloading a resource, requesting a demo, or making a purchase, guiding them through the conversion process and ultimately helping to turn them into customers. By leveraging these features collectively, businesses can effectively nurture leads, build relationships, and drive conversions, leading to increased sales and revenue.