Which of the following roles should be included on your firm’s Marketing Hub implementation team? Choose all that apply.
- Front-line users at your client’s organization
- Project manager
- Operations lead
- IT or technology specialist
- Product marketing manager
Explanation:
When implementing Marketing Hub, the following roles should be included on your firm’s implementation team:
- Front-line users at your client’s organization. These users can provide valuable insights into how the system is currently being used and what improvements can be made.
- Project manager. This person will be responsible for ensuring that the project stays on track and that all stakeholders are aligned.
- Operations lead. This person will be responsible for ensuring that the system is set up correctly and that all processes are optimized.
- IT or technology specialist. This person will be responsible for ensuring that the system is integrated with other systems in the client’s tech stack and that all technical requirements are met.
- Product marketing manager. This person will be responsible for ensuring that the system is aligned with broader marketing goals.
All of these roles are important to ensure a successful implementation of Marketing Hub.