Why is it important to reconcile date ranges on your campaigns’ sources reports?

• If you don’t add date ranges, this page could mess up any custom attribution reporting you have built in your HubSpot account.
• If you don’t add date ranges, all historical data associated with new or influenced contacts could skew the numbers you see on the performance tab.
• If you don’t add date ranges, none of the attribution models can run.
• If you don’t add date ranges, the performance tab will only pull in data from influenced contacts, but not new contacts. This creates a gap in your data story, and HubSpot reporting.

Explanation: The correct answer is ‘If you don’t add date ranges, all historical data associated with new or influenced contacts could skew the numbers you see on the performance tab.’ Reconciling date ranges on your campaigns’ sources reports is crucial for ensuring accurate data analysis and interpretation. Without specifying date ranges, historical data related to both new and influenced contacts will be included in the reporting, potentially leading to skewed performance metrics. This can distort the understanding of campaign effectiveness and hinder decision-making processes. By setting appropriate date ranges, marketers can focus on analyzing data within specific time frames, allowing for more accurate insights into campaign performance and better-informed strategies moving forward. It ensures that the data presented on the performance tab reflects the relevant time period, providing a clearer and more reliable picture of the campaign’s impact on both new and influenced contacts.