Full disclosure: IMPACT is a HubSpot partner — but that’s not why they’re included here. IMPACT’s landing pages have long been a source of design inspiration. Looking at this landing page, which best practices are the content creators over at IMPACT using to entice visitors to convert? Select all that apply.
Explanation: The selected answers, including Action-oriented CTA, Simple Use of Color and Fonts, Large Headline Copy, and Detailed Featured Image, reflect the effective strategies utilized by the content creators at IMPACT to entice visitors to convert on their landing page. An action-oriented call-to-action (CTA) prompts visitors to take specific actions, guiding them towards conversion and enhancing user engagement. The simple use of color and fonts ensures visual coherence and readability, allowing visitors to focus on the content and the desired action without distractions. A large headline copy grabs attention and communicates the primary message clearly and concisely, reinforcing the value proposition and encouraging further exploration. Additionally, a detailed featured image serves to visually enhance the content, providing additional context or emotional appeal that resonates with visitors and encourages them to act. By incorporating these best practices, IMPACT maximizes the effectiveness of its landing page design, creating a compelling user experience that drives conversions and achieves marketing objectives.